Development of a health communication campaign to promote the Texas prescription monitoring program.
Given the role opioid overprescribing has played in the current overdose crisis, reducing the supply of prescription opioids available for misuse has gained widespread support. Prescription monitoring programs (PMPs) have been identified as a tool for achieving this goal, but little is known about how to promote PMP use to prescribers. This paper describes the process of developing a health communication campaign to support the adoption of the Texas PMP. After formative research, message development and concept testing, a range of campaign concepts and messages were tested and final recommendations determined. The messages and lessons learned have utility beyond Texas.
['Mackert|Michael|M|', 'Pounders|Kathrynn|K|', 'Brown|Laura E|LE|', 'Kirtz|Susan|S|', 'Wagner|Jessica Hughes|JH|', 'Ring|David|D|', 'Hill|Lucas|L|https://orcid.org/0000-0001-5958-0159', 'Wilcox|Gary|G|', 'Murthy|Dhiraj|D|https://orcid.org/0000-0001-9734-1124', 'Tierney|William|W|https://orcid.org/0000-0002-3379-3014', 'Innerarity|Sheri|S|', 'McGlone|Matthew|M|https://orcid.org/0000-0001-8252-2512', 'Holleran Steiker|Lori K|LK|', 'DeSalvo|Karen|K|', 'Bernhardt|Jay M|JM|', 'Pretorius|Kelly|K|']
D000701:Analgesics, Opioid D062787:Drug Overdose D058015:Health Communication D006801:Humans D063487:Prescription Drug Misuse D000073958:Prescription Drug Monitoring Programs D013781:Texas
Health communication prescription monitoring program opioid