African-American patients' preferences for a health center campaign promoting HIV testing: an exploratory study and future directions.
OBJECTIVE
In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing.


METHODS
In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign.


RESULTS
Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me."


CONCLUSION
The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
['Arya|Monisha|M|', 'Kallen|Michael A|MA|', 'Street|Richard L|RL|', 'Viswanath|Kasisomayajula|K|', 'Giordano|Thomas P|TP|']
D000293:Adolescent D000328:Adult D001741:African Americans D005260:Female D015658:HIV Infections D006293:Health Promotion D006801:Humans D008297:Male D008389:Marketing of Health Services D008403:Mass Screening D008875:Middle Aged D057240:Patient Preference D055815:Young Adult
HIV testing African American media campaigns