Exploring the Perceived Effectiveness of Applied Theater as a Maternal Health Promotion Tool in Rural Zambia.
In the current study, we aimed (a) to extend the previous research conducted in Kalomo District on the psychosocial factors that influence women's intention to utilize maternal health care services (MHS) and (b) to explore community members' perceptions of the use of a theater-based health promotion program to positively influence these factors among pregnant women. Semistructured, in-depth interviews were conducted with 44 respondents, and confirmed the importance of knowledge, perceived behavioral control, attitudes, social norms, and risk perception as influences on women's health care utilization. The majority of respondents were positive about the use of theater interventions in improving maternal health care-seeking behavior. The behavior change methods proposed to incorporate in theater plays were seen as appropriate and useful to convey health-related information in theater plays, in particular if the main character was an identifiable role model. Discussion focuses on the unique contributions and possibilities of utilizing theater in (maternal) health promotion.
['Massar|Karlijn|K|0000-0003-4388-3846', 'Sialubanje|Cephas|C|', 'Maltagliati|Irene|I|', 'Ruiter|Robert A C|RAC|']
D001291:Attitude of Health Personnel D004324:Drama D005260:Female D017144:Focus Groups D007722:Health Knowledge, Attitudes, Practice D006293:Health Promotion D006801:Humans D007407:Interviews as Topic D008427:Maternal Health Services D010342:Patient Acceptance of Health Care D010465:Perception D011247:Pregnancy D011295:Prenatal Care D012307:Risk Factors D012424:Rural Population D066262:Social Norms D018454:Spouses D015024:Zambia
applied theater maternal health health promotion risk perception health care utilization modeling narratives perspective taking qualitative research sub-Saharan Africa