Engaging People in Tobacco Prevention and Cessation: Reflecting Back Over 20 Years Since the Master Settlement Agreement.
Over the past 20 years, tobacco prevention and cessation efforts have evolved to keep pace with the changing tobacco product landscape and the widespread adoption of digital technologies. In 2019, Truth Initiative was awarded the Society of Behavioral Medicine's Jessie Gruman Award for Health Engagement in recognition of the major role it has played on both fronts since its inception in 1999. This manuscript reviews the challenges and opportunities that have emerged over the past two decades, the evolving tactics deployed by Truth Initiative to engage people in tobacco prevention and cessation efforts, the approaches used to evaluate those efforts, and key achievements. It concludes with a summary of lessons learned and considerations for tobacco control researchers and practitioners to accelerate their impact on public health.
['Graham|Amanda L|AL|']
D001363:Awards and Prizes D058015:Health Communication D006801:Humans D007878:Legislation as Topic D016540:Smoking Cessation D000074606:Smoking Prevention D012955:Societies, Medical D000073597:Stakeholder Participation D062789:Tobacco Products
Prevention Cessation Tobacco control Digital interventions Health communication Media