A taxi driver taught me a million dollar lesson in customer satisfaction and expectation. Motivational speakers charge thousands of dollars to give training to company executives and staff. It cost me a $12 taxi ride. I had flown into Dallas for the purpose of calling on a customer. Time was limited and my plan included a quick turn-around trip from and back to the airport. A spotless taxi pulled up. The driver rushed to open the passenger door for me and made sure I was comfortably seated before he closed the door. As he got in the driver's seat, he mentioned that the neatly-folded Wall Street Journal next to me was for my use. He then showed me several tapes and asked me what type of music I would enjoy. I could not believe the service I was receiving! I took the opportunity to say, "Obviously you take great pride in your work. You must have a story to tell." "You bet," he replied, "I used to be in Microsoft. But I got tired of it, thinking my best would never be good enough. I decided to find my position in life where I could feel proud of being the best I could be. I knew I would never be a rocket scientist, but I love driving cars, helping people and feeling like I have done a full day's work and done it well. I thought about my personal strengths and ... wham! I became a taxi driver. One thing I know for sure, to be good in my business I could simply meet the expectations of my passengers. But, to be GREAT in my business, I have to go above the customer's expectations! I like both the sound and the return of being 'great' better than just getting by being 'average'." Which of the following isthe taxi driver likely to agree?
Being great is a must in life. Life is not easy for all of us. Don't expect too much in life. Every one of us has strengths.
Question: A taxi driver taught me a million dollar lesson in customer satisfaction and expectation. Motivational speakers charge thousands of dollars to give training to company executives and staff. It cost me a $12 taxi ride. I had flown into Dallas for the purpose of calling on a customer. Time was limited and my plan included a quick turn-around trip from and back to the airport. A spotless taxi pulled up. The driver rushed to open the passenger door for me and made sure I was comfortably seated before he closed the door. As he got in the driver's seat, he mentioned that the neatly-folded Wall Street Journal next to me was for my use. He then showed me several tapes and asked me what type of music I would enjoy. I could not believe the service I was receiving! I took the opportunity to say, "Obviously you take great pride in your work. You must have a story to tell." "You bet," he replied, "I used to be in Microsoft. But I got tired of it, thinking my best would never be good enough. I decided to find my position in life where I could feel proud of being the best I could be. I knew I would never be a rocket scientist, but I love driving cars, helping people and feeling like I have done a full day's work and done it well. I thought about my personal strengths and ... wham! I became a taxi driver. One thing I know for sure, to be good in my business I could simply meet the expectations of my passengers. But, to be GREAT in my business, I have to go above the customer's expectations! I like both the sound and the return of being 'great' better than just getting by being 'average'." Which of the following isthe taxi driver likely to agree?
A. Being great is a must in life.
B. Life is not easy for all of us.
C. Don't expect too much in life.
D. Every one of us has strengths.
Answer: