Shock and awe
According to some analysts, the military's attack was perhaps too precise. It did not trigger shock and awe in the Iraqis and, in the end, the city was only captured after close combat on the outskirts of Baghdad."

Criticism of execution: According to The Guardian correspondent Brian Whitaker in 2003, "To some in the Arab and Muslim countries, Shock and Awe is terrorism by another name; to others, a crime that compares unfavourably with September 11."  Anti-war protesters in 2003 also claimed that "the shock and awe pummeling of Baghdad [was] a kind of terrorism."

Casualties: A dossier released by Iraq Body Count, a project of the U.K. non-governmental non-violent and disarmament organization Oxford Research Group, attributed approximately 6,616 civilian deaths to the actions of U.S.-led forces during the "invasion phase", including the shock-and-awe bombing campaign on Baghdad.
These findings were disputed by both the U.S. military and the Iraqi government. Lieutenant Colonel Steve Boylan, the spokesman for the U.S. military in Baghdad, stated, "I don't know how they are doing their methodology and can't talk to how they calculate their numbers," as well as "we do everything we can to avoid civilian casualties in all of our operations." National Geographic researcher Bijal Trivedi stated, "Civilian casualties did occur, but the strikes, for the most part, were surgical."

In popular culture: Following the 2003 invasion of Iraq by the US, the term "shock and awe" has been used for commercial purposes. The United States Patent and Trademark Office received at least 29 trademark applications in 2003 for exclusive use of the term. The first came from a fireworks company on the day the US started bombing Baghdad. Sony registered the trademark the day after the beginning of the operation for use in a video game title but later withdrew the application and described it as "an exercise of regrettable bad judgment."
In an interview, Harlan Ullman stated that he believed that using the term to try to sell products was "probably a mistake", and that "the marketing value will be somewhere between slim and none".
Shock and awe is the job of Jane Doe, most commonly known as The Soldier from Valve's 2007 multi-player FPS game Team Fortress 2.
In the 2009 theatrical movie Avatar, the genocide attack on the Na'vi is described as a "Shock and Awe" campaign by doctor Max Patel.
In the 2011 theatrical film Battle: Los Angeles, the invasion by the alien force is described as using "rapid dominance" along the world's coastlines, including indiscriminate use of heavy ordnance.
A mission entitled "Shock and Awe" in the video game Call of Duty 4: Modern Warfare concludes with the detonation of a nuclear warhead.
In the 2008 video game Command & Conquer: Red Alert 3, one of the songs in the soundtrack of the game is titled "Shock and Awe".
In the 2016 video game Hearts of Iron IV, one doctrine the player can select is named “Shock and Awe”, focussing on overwhelming Artillery- and Air support. However, the game is set before Ullman and Wade’s explanation of the terminology.

See also: Demoralization (military)
Hearts and minds (Iraq)
Powell Doctrine
Psychological warfare
Rumsfeld Doctrine
Terror (politics)
London Blitz
Blitzkrieg

Notes: 

Further reading: Blakesley, Paul J. "Shock and Awe: A Widely Misunderstood Effect". United States Army Command and General Staff College, June 17, 2004.
Branigin, William. "A Brief, Bitter War for Iraq's Military Officers". Washington Post, October 27, 2003.
Peterson, Scott. "US mulls air strategies in Iraq". Christian Science Monitor, January 30, 2003.
Ullman, Harlan K. and Wade, James P. Rapid Dominance: A Force for All Seasons. Royal United Services Institute in Defense Studies, 1998.

External links: 
Shock and awe Archived 2007-03-12 at the Wayback Machine, from SourceWatch
Command and Control Research Program