A researcher in the United States who studied how advertising influences individuals stated that it is “designed not just to convey cognitive information, but more importantly, to produce particular emotive and effectual responses. ”
به همین دلیل ،‏ تبلیغ‌کنندگانْ تصاویر زیرکانه‌ای را طراحی و روزانه ما را با آن‌ها بمباران می‌کنند .‏