But ever since French clothing designer Coco Chanel popularized the suntan in the early 1920 ’ s, a tanned body has been considered fashionable by many. People spend hours sunbathing.
Bet, kopš 20. gadsimta 20. gadu sākumā franču modes dizainere Koko Šanele sāka popularizēt iedegumu, modē ir nācis saules radītais bronzas brūnums, un tāpēc daudzi mēdz sauļoties stundām ilgi.