Although the sponsor of the ad, the New York Blood Center, says that the intent of the ad was to assure anyone who had received a blood transfusion during the early 1990 ’ s that the blood supply was safe, it may have had the opposite effect.
Kā apgalvo Ņujorkas Asins centrs, kas ievietoja minēto paziņojumu, paziņojuma mērķis bija apliecināt visiem, kam 90. gadu pirmajā pusē pārlietas asinis, ka asins krājumi bija droši, tomēr šis paziņojums varēja izraisīt pretēju efektu.