They are skilled at making their victims trust them. Sellers, both honest and dishonest, know that before you can sell a product, you have to sell yourself.
Visi tirgotāji, gan godīgi, gan negodīgi, zina, ka tad, ja viņi vēlas pārdot savu preci, viņiem jāprot radīt par sevi labu iespaidu.