Its persuasive techniques are regularly applied by dictators, politicians, clergymen, advertisers, marketers, journalists, radio and TV personalities, publicists, and others who are interested in influencing thought and behavior.
Teknik persuasifnya selalu diterapkan oleh para diktator, politisi, pemimpin agama, pengiklan, pemasar, jurnalis, staf radio dan televisi, humas, dan pihak - pihak lainnya yang berminat mempengaruhi pikiran serta perilaku.