“ If a 60 - second commercial can move mountains in the marketplace, ” wrote Australian columnist Phillip Adams, “don’t tell me that a two - hour, mega - million movie doesn’t modify attitudes. ”
” Jika iklan berdurasi 60 detik dapat melambungkan tingkat penjualan, ” tulis kolumnis Australia Phillip Adams, ” tak disangkal lagi, tayangan film layar lebar berdurasi dua jam pasti akan mengubah perangai orang. ”