The book Why People Buy Things They Don’t Need says: “In planning a new purchase, a consumer often develops elaborate fantasies surrounding search for an item, finding it, and making it their own. ”
Buku Why People Buy Things They Don’t Need mengatakan, ” Sewaktu merencanakan pembelian, konsumen sering berkhayal berlebihan soal mencari suatu barang, menemukannya, dan menjadikan itu miliknya. ”