According to Anita Elberse, a professor at Harvard Business School, “even though foreign box office revenues are now often higher than domestic revenues, a movie’s performance in the U.S. remains a key driver of what happens overseas. ”
Menurut Anita Elberse, dosen di Fakultas Bisnis Harvard, ” meskipun pendapatan dari penjualan tiket di luar negeri kini sering lebih tinggi daripada pendapatan domestik, seberapa laris sebuah film di AS masih menentukan seberapa laris film itu di luar negeri ”.