That is why people tend to idolize certain men or women rather than just show them appropriate honor and respect.
فَأَغْلَبُ ٱلنَّاسِ ٱلْيَوْمَ يَتَأَثَّرُونَ جِدًّا بِرُوحِ ٱلْعَالَمِ ،‏ لِذَا يُكْرِمُونَ رِجَالًا وَنِسَاءً زِيَادَةً عَنِ ٱللُّزُومِ .‏