The more Eve looked at it, the more the forbidden fruit became attractive to her.
وَكُلَّمَا نَظَرَتْ حَوَّاءُ إِلَى ٱلثَّمَرَةِ ٱلْمُحَرَّمَةِ أَكْثَرَ ،‏ صَارَتْ جَذَّابَةً بِٱلنِّسْبَةِ إِلَيْهَا أَكْثَرَ .‏