Professor Schor found that children who obsess about things they want to buy fantasized more about becoming rich. “ They also became increasingly self - critical and unhappy with how their lives compared with the representations on TV and in ads. ”
تقول :‏ « انهم ينتقدون انفسهم بشكل متزايد ويفقدون سعادتهم اذ يقارنون حياتهم بحياة الذين يظهرون على شاشة التلفزيون وفي الاعلانات » .‏