According to Jack Valenti, who served as president of the Motion Picture Association of America for nearly four decades, the goal was “to offer some advanced cautionary warnings to parents, so that they could make their own judgments about what movies their children should and should not see. ”
ووفقا لجاك ڤالينتي ،‏ الذي عمل رئيسا لاتحاد الافلام الاميركية لحوالي اربعة عقود ،‏ كان الهدف « تقديم تحذير مسبق للوالدين يتيح لهم ان يقرِّروا هم بأنفسهم اية افلام يسمحون لأولادهم بمشاهدتها » .‏