Jesus is saying that disowning yourself and becoming his follower is something you would want to do.
(‏ لو ٩ :‏ ٢٣‏ )‏ فَيَسُوعُ يَقُولُ فِي هذِهِ ٱلْآيَةِ إِنَّكُمْ يَنْبَغِي أَنْ تُنْكِرُوا أَنْفُسَكُمْ وَتَصِيرُوا مِنْ أَتْبَاعِهِ .‏