Obviously, the Devil wanted Jesus to be overly concerned about his own reputation, even to the point of making a showy display.
وَيَتَّضِحُ لَنَا مِنْ ذلِكَ أَنَّهُ أَرَادَ حَمْلَ يَسُوعَ عَلَى ٱلِٱهْتِمَامِ كَثِيرًا بِسُمْعَتِهِ إِلَى حَدِّ ٱلْقِيَامِ بِعَرْضٍ لِلتَّبَاهِي .‏