However, Wood believes that the problem goes even deeper. In trying to maintain a standard of living, consumers, he feels, will go into debt rather than cut consumption.
ففي رأيه يحاول المستهلكون ان يحافظوا على مستوى معين للمعيشة ،‏ ولذلك يوقعون انفسهم في الديون ولا يقلصون الاستهلاك .‏