The merchant in this illustration represents righthearted people who go to great lengths to satisfy their spiritual needs.
وَيُمَثِّلُ ٱلتَّاجِرُ فِي هٰذَا ٱلْمَثَلِ مُسْتَقِيمِي ٱلْقُلُوبِ ٱلَّذِينَ يُضَحُّونَ بِٱلْغَالِي وَٱلنَّفِيسِ لِسَدِّ حَاجَتِهِمِ ٱلرُّوحِيَّةِ .‏