He is adept at appealing to “the desire of the eyes. ” The world offers every kind of material thing, from the superb to the absurd, some of which look very enticing.
فَيَسْتَغِلُّ ٱلْعَالَمَ وَ « شَهْوَةَ ٱلْعُيُونِ » لِيَجْعَلَنَا نَرْغَبُ فِي ٱمْتِلَاكِ ٱلْمَزِيدِ وَٱلْمَزِيدِ .‏