Solomon was writing about the importance of discerning the time that is most favorable for any worthwhile endeavor ​ — be it farming, travel, business, or communicating with others.
‏ « لِكُلِّ شَيْءٍ زَمَانٌ مُعَيَّنٌ ،‏ وَلِكُلِّ أَمْرٍ تَحْتَ ٱلسَّمٰوَاتِ وَقْتٌ » .‏