Since 1926 ‘ the faithful slave ’ has brought Jehovah’s name to the fore. Especially noteworthy was 1931 when the Bible Students adopted the name Jehovah’s Witnesses.
( यशया ४३: १० - १२) तसेच, संस्थेच्या प्रकाशनांनी देखील देवाच्या नावाला खास महत्त्व दिले.