In some cases, buzz is created over a controversial element in a film ​ — perhaps depictions of sex that are unusually graphic for a mainstream motion picture.
उदाहरणार्थ, पूर्वीच्या एखाद्या लोकप्रिय चित्रपटाचा पुढचा भाग येत आहे अशी घोषणा केली जाते.