In recent years the growing sophistication of propaganda techniques has been evident in election campaigns, as well as in advertising by tobacco companies. So - called experts and other leaders have been employed to portray smoking as glamorous and healthful and not as the threat to public health that it actually is.
सिगरेट कंपन्यांच्या जाहिराती तयार करणारे तज्ज्ञ, लोकांना असे भासवतात की सिगरेट ओढल्यामुळे आरोग्याला कोणतीही हानी होत नाही, उलट ते प्रतिष्ठेचे आणि आकर्षक व्यक्‍तिमत्त्वाचे चिन्ह आहे.