<sod>Shankar befriended Richard Bock, founder of [[Pacific Jazz Records|World Pacific Records]], on his first American tour and recorded most of his albums in the 1950s and 1960s for Bock's label.<ref name=Lavezzolip61 /> [[The Byrds]] recorded at the same studio and heard Shankar's music, which led them to incorporate some of its elements in theirs, introducing the genre to their friend George Harrison of the Beatles.<ref name=Lavezzolip62>Lavezzoli 2006, p. 62</ref> Harrison became interested in Indian classical music, bought a ''sitar'' and used it to record the song "[[Norwegian Wood (This Bird Has Flfteenfown)]]".<ref name=Schaffner>Schaffner 1980, p. 64</ref> This led to Indian music being used by other musicians and created the [[raga rock]] trend.<ref name=Schaffner /><eod>
<sod>Shankar befriended Richard Bock, founder of [[Pacific Jazz Records|World Pacific Records]], on his first American tour and recorded most of his albums in the 1950s and 1960s for Bock's label.<ref name=Lavezzolip61 /> [[The Byrds]] recorded at the same studio and heard Shankar's music, which led them to incorporate some of its elements in theirs, introducing the genre to their friend George Harrison of the Beatles.<ref name=Lavezzolip62>Lavezzoli 2006, p. 62</ref> Harrison became interested in Indian classical music, bought a ''sitar'' and used it to record the song "[[Norwegian Wood (This Bird Has Flown)]]".<ref name=Schaffner>Schaffner 1980, p. 64</ref> This led to Indian music being used by other musicians and created the [[raga rock]] trend.<ref name=Schaffner /><eod>