<sod>'''Bellroy''' is a startup company in [[Melbourne]], [[Australia]], manufacturing thin [[wallet|wallets]].<ref name="stuff">{{cite news|last1=Loadman|first1=Jeremy|title=Blundstone brand walks line between worker and hipster|url=http://www.stuff.co.nz/business/better-business/67414330/Blundstone-brand-walks-line-between-worker-and-hipster|accessdate=4 April 2016|publisher=stuff.co.nz|date=March 16, 2015}}</ref><eod>
<sod>'''Bellroy''' is a startup company in [[Melbourne]], [[Australia]], manufacturing thin [[wallet|wallets]].<ref name="stuff">{{cite news|last1=Loadman|first1=Jeremy|title=Blundstone brand walks line between worker and hipster|url=http://www.stuff.co.nz/business/better-business/67414330/Blundstone-brand-walks-line-between-worker-and-hipster|accessdate=4 April 2016|publisher=stuff.co.nz|date=March 16, 2015}}</ref>  It was founded in 2010 by designers Hadrien Monloup<ref name="core77">{{cite news|last1=Currey|first1=Mason|title=Hadrien Monloup on Making Super-Slim Wallets and Why Designers Should Aim for Improvement Rather Than Perfection|url=http://www.core77.com/posts/35730/Hadrien-Monloup-on-Making-Super-Slim-Wallets-and-Why-Designers-Should-Aim-for-Improvement-Rather-Than-Perfection|accessdate=4 April 2016|publisher=[[Core77]]|date=April 7, 2015}}</ref> and Andrew Fallshaw, after receiving funding from Fallshaw's startup investment group Investling.<ref name="finreview2">{{cite news|last1=Gardner|first1=Jessica|title=Accepting failure on path to success|url=http://www.afr.com/business/small-business/accepting-failure-on-path-to-success-20120604-j2o6l|accessdate=4 April 2016|publisher=Financial Review|date=June 5, 2012}}</ref> The name "Bellroy" derives from the towns of [[Bells Beach]] and [[Fitzroy, Victoria|Fitzroy]], where the company was started.<ref name="storeguys">{{cite news|last1=Kilmartin|first1=Scott|title=An Evening With Bellroy Co- founder Andy Fallshaw|url=http://onlinestoreguys.com.au/conversations-of-commerce-brand/andy-fallshaw-bellroy/|accessdate=4 April 2016|publisher=Online Store Guys|date=September 17, 2014}}</ref> As of August 2106, Bellroy had about 70 plus employees.<ref name="finreview" /> As of 2016 it sold eleven styles of wallets,<ref name="forbes">{{cite news|last1=Lim|first1=Jason|title=Bellroy Wallets Slim You Down and Dress You Up|url=http://www.forbes.com/sites/jlim/2015/03/04/bellroy-wallets-slim-you-down-and-dress-you-up/#7688f4521e0a|accessdate=4 April 2016|publisher=[[Forbes Magazine]]|date=March 4, 2015}}</ref> and sold them at retailers in 120 countries.<ref name="finreview" /><eod>