<sod>'''Blue Origin''' is an American [[private spaceflight|privately]]-funded [[aerospace company|aerospace]] developer and manufacturer set up by [[Amazon.com]] founder [[Jeff Bezos]]. The company is developing technologies to enable private human access to space with the goal to dramatically lower cost and increase reliability. Blue is employing an incremental approach from suborbital to [[orbital flight]], with each developmental step building on its prior work. The company motto is "''Gradatim Ferociter''" as Latin for "Step-by-Step, Ferociously" or literally "Gradually Ferocious". Blue Origin is developing a variety of technologies, with a focus on rocket-powered Vertical Takeoff and Vertical Landing ([[VTVL]]) vehicles for access to suborbital and orbital space.<ref>{{cite web |url= http://www.blueorigin.com |title=Blue Origin |publisher= Blue Origin |accessdate= 2013-12-05}}</ref> The company's name refers to the blue planet, [[Earth]], as the point of origin.<eod>
<sod>'''Blue Origin''' is an American [[private spaceflight|privately]]-funded [[aerospace manufacturer]] and developer set up by [[Amazon.com]] founder [[Jeff Bezos]]. The company is developing technologies to enable private human access to space with the goal to dramatically lower cost and increase reliability. Blue is employing an incremental approach from suborbital to [[orbital flight]], with each developmental step building on its prior work. The company motto is "''Gradatim Ferociter''" as Latin for "Step-by-Step, Ferociously" or literally "Gradually Ferocious". Blue Origin is developing a variety of technologies, with a focus on rocket-powered Vertical Takeoff and Vertical Landing ([[VTVL]]) vehicles for access to suborbital and orbital space.<ref>{{cite web |url= http://www.blueorigin.com |title=Blue Origin |publisher= Blue Origin |accessdate= 2013-12-05}}</ref> The company's name refers to the blue planet, [[Earth]], as the point of origin.<eod>