<sod>The '''encoding specificity principle''' provides a framework for understanding how the conditions present while [[Encoding (memory)|encoding]] information relate to [[memory]] and [[Recollection|recall]] of that information.<ref name="Tulving">{{cite journal|last=Tulving|first=Endel|author2=Donald Thomson|title=Encoding specificity and retrieval processes in episodic memory|journal=Psychological Review|year=1973|volume=80|issue=5|pages=352–373|doi=10.1037/h0020071}}</ref>  Memory researchers Thomson and [[Endel Tulving|Tulving]] suggest that recall is most effective when the conditions at the time of encoding match the conditions at the time of retrieval. These conditions may refer to the [[Context-dependent memory|context]] in which the information was encoded, the physical location or surroundings, as well as the mental or physical [[State-dependent memory|state]] of the individual at the time of encoding. <eod>
<sod>The '''encoding specificity principle''' provides a framework for understanding how the conditions present while [[Encoding (memory)|encoding]] information relate to [[memory]] and [[Recollection|recall]] of that information.<ref name="Tulving">{{cite journal|last=Tulving|first=Endel|author2=Donald Thomson|title=Encoding specificity and retrieval processes in episodic memory|journal=Psychological Review|year=1973|volume=80|issue=5|pages=352–373|doi=10.1037/h0020071}}</ref>  Memory researchers Thomson and [[Endel Tulving|Tulving]] suggest that recall is most effective when the conditions at the time of encoding match the conditions at the time of retrieval. These conditions may refer to the context in which the information was encoded, the physical location or surroundings, as well as the mental or physical state of the individual at the time of encoding. This principle plays a significant role in both the concept of [[context-dependent memory]] and the context of [[state-dependent memory]]. <eod>