["< sod > initially, gopro actively started this project up together with dji but this creative cooperation came to an end in 2015. from then on on gopro took the full control of the development process. < eod > < sod > in 2014, gopro entered into discussions with dji for a private blue label model built with the gopro branding. after the failure of these negotiations, gopro entered into an agreement with 3d robotics ( 3dr ) for a larger similar partnership based on 3dr's flight controllers. 3dr failed to meet their agreed upon timelines. as a final result, gopro took full executive control of all the development process in mid - 2015. < eod >"]