['< sod >\'\'\'virtue signalling\'\'\'is the expression or promotion of viewpoints that are especially valued within a social group, especially when this is done primarily to enhance the [ [ social standing ] ] of the speaker. < ref name = " awful " > { { cite web | url = http : / / www. spectator. co. uk / 2015 / 04 / hating - the - daily - mail - is - a - substitute - for - doing - good / | title = the awful rise of\'virtue signalling\'| publisher = [ [ the spectator | spectator ] ] | accessdate = 2016 - 04 - 11 } } < / ref > < ref name = " sell - by " > { { cite web | url = http : / / www. theguardian. com / commentisfree / 2016 / jan / 20 / virtue - signalling - putdown - passed - sell - by - date | title = virtue - signalling – the putdown that has passed its sell - by date | publisher = [ [ the guardian ] ] | accessdate = 2016 - 04 - 11 } } < / ref > < ref name = " platitudes " > { { cite web | url = https : / / www. bostonglobe. com / ideas / 2015 / 12 / 24 / virtue - signaling - and - other - inane - platitudes / yrjrcvxymofmccfgorucfo / story. html | title = virtue signaling and other inane platitudes | publisher = [ [ boston globe ] ] | accessdate = about 2016 - 04 - 11 } } < / ref > for example, expressing a hatred of the conservative newspaper\'\' [ [ daily mail ] ]\'\' might be an example of virtue signalling on the british left. < ref name = " awful " / > the term is chiefly used by commentators to criticize the platitudinous and empty or superficial support of [ [ socially progressive ] ] views on [ [ social media ] ], < ref name = " sell - by " / > < ref name = " platitudes " / > but has also been used to describe analogous behaviour in other groups, such as pro - gun rights grandstanding among the american right, < ref name = " platitudes " / > and by [ [ signalling theory | signalling theorists ] ] to discuss conspicuous [ [ piety ] ] among the religious faithful as well as agnostics and atheists. < ref name = " religious " > { { cite - book | chapter = religious culture and cooperative prediction under risk : perspectives from social neuroscience | first1 = joseph | last1 = bulbulia | first2 = uffe | last2 = schjoedt | title = religion, economy, and cooperation | pages = 37 – 39 | year = 2010 | isbn = 3110246333 } } < / ref > < eod > < sod >\'\'\'virtue signalling\'\'\'is the expression or promotion of viewpoints that are especially valued within a social group, especially when this is done primarily to enhance the [ [ social standing ] ] of the speaker. < ref name = " awful " > { { cite web | url = http : / / www. spectator. co. uk / 2015 / 04 / hating - the - daily - mail - is - a - substitute - for - doing - good / | title = the awful rise of\'virtue signalling\'| publisher = [ [ the spectator | spectator ] ] | accessdate = 2016 - 04 - 11 } } < / ref > < ref name = " sell - by " > { { cite web | url = http : / / www. theguardian. com / commentisfree / 2016 / jan / 20 / virtue - signalling - putdown - passed - sell - by - date | title = virtue - signalling – the putdown that has passed its sell - by date | publisher = [ [ the guardian ] ] | accessdate = 2016 - 04 - 11 } } < / ref > < ref name = " platitudes " > { { cite web | url = https : / / www. bostonglobe. com / ideas / 2015 / 12 / 24 / virtue - signaling - and - other - inane - platitudes / yrjrcvxymofmccfgorucfo / story. html | title = virtue signaling and other inane platitudes | publisher = [ [ boston globe ] ] | accessdate = 2016 - 04 - 11 } } < / ref > for example, expressing a hatred of the conservative newspaper\'\' [ [ daily mail ] ]\'\' might be an example of virtue signalling on the british left. < ref name = " awful " / > the term is chiefly used by commentators to criticize support of [ [ socially progressive ] ] views on [ [ social media ] ], < ref name = " sell - by " / > < ref name = " platitudes " / > but has also been used to describe analogous behaviour in other groups, such as pro - gun rights support among the american right, < ref name = " platitudes " / > and by [ [ signalling theory | signalling theorists ] ] to discuss conspicuous [ [ piety ] ] among the religious faithful as well as agnostics and atheists. < ref name = " religious " > { { cite - book | chapter = religious culture and cooperative prediction under risk : perspectives from social neuroscience | first1 = joseph | last1 = bulbulia | first2 = uffe | last2 = schjoedt | title = religion, economy, and cooperation | pages = 37 – 39 | year = 2010 | isbn = 3110246333 } } < / ref > < eod >']