<sod>In June 1949, Friedman was hired as the athletic director at [[Brandeis University]], a university founded in 1948 at [[Waltham, Massachusetts]].<ref>{{cite news|title=Benny Friedman Named Brandeis Athletic Head|newspaper=The News Journal|date=June 16, 1949|page=42|url=https://www.newspapers.com/clip/6914453/benny_friedman_named_brandeis_athletic/}}</ref> He was also the school's first coach of the Brandeis football team when it began play in 1950.<ref>{{cite news|title=Building Sports at Brandeis U.: Friedman Turns Trailblazer|newspaper=Detroit Free Press|date=October 31, 1950|page=16|url=https://www.newspapers.com/clip/6914690/building_sports_at_brandeis_u/}}</ref>  He remained the head football coach at Brandies through the 1959 season. In 1960, Brandeis discontinued its football program, noting that "the per capita cost of fielding a varsity football team is inordinately high in relation to other varsity and intramural sports."<ref>{{cite news|title=Friedman Left Without Football|newspaper=Pittsburgh Post-Gazette|date=May 22, 1960|page=31|url=https://www.newspapers.com/clip/6914615/friedman_left_without_football/}}</ref> Despite the end of the football program, Friedman remained as the athletic director at Brandeis until April 1963 when he resigned his post.<ref>{{cite web|title=Friedman Quits Brandeis Post|newspaper=The Des Moines Register|date=April 29, 1963|page=19|url=https://www.newspapers.com/clip/6914548/friedman_quits_brandeis_post/}}</ref><eod>
<sod>===City College of New York===<eod>