<sod>To grow beyond its model of selling high-end PCs by phone, and to attract top management and engineers, Gateway relocated its base of operations to [[La Jolla, California]], in May 1998.<ref>{{cite web | last = Crockett | first = Roger O. | title = Gateway Loses the Folksy Shtick: CEO Waitt Looks West to Lure Sophisticated Talent | publisher = BusinessWeek | url = http://www.businessweek.com/1998/27/b3585103.htm | accessdate = 2009-02-10}}</ref> In an effort to cut operating costs, Gateway made another move, this time to [[Poway, California]], in October 2001. After acquiring [[eMachines]] in 2004, Gateway again relocated its corporate headquarters, to [[Irvine, California]].<ref>{{cite news | title = Technology Briefing, Hardware: Gateway Plans Move | publisher = New York Times | url = http://query.nytimes.com/gst/fullpage.html?res=9E04EFDC1539F932A35757C0A9629C8B63 | accessdate = 2007-06-12 | date=April 1, 2004}}</ref><ref>{{cite web | last = Freeman | first = Mike | title =  Gateway Inc. to leave Poway | publisher = San Diego Union-Tribune | url = http://www.signonsandiego.com/news/business/20040330-2022-gateway.html | accessdate = 2007-06-12}}</ref><eod>
<sod>To grow beyond its model of selling high-end PCs by phone, and to attract top management and engineers, Gateway relocated its base of operations to [[La Jolla|La Jolla, California]], in May 1998.<ref>{{cite web | last = Crockett | first = Roger O. | title = Gateway Loses the Folksy Shtick: CEO Waitt Looks West to Lure Sophisticated Talent | publisher = BusinessWeek | url = http://www.businessweek.com/1998/27/b3585103.htm | accessdate = 2009-02-10}}</ref> In an effort to cut operating costs, Gateway made another move, this time to [[Poway, California]], in October 2001. After acquiring [[eMachines]] in 2004, Gateway again relocated its corporate headquarters, to [[Irvine, California]].<ref>{{cite news | title = Technology Briefing, Hardware: Gateway Plans Move | publisher = New York Times | url = http://query.nytimes.com/gst/fullpage.html?res=9E04EFDC1539F932A35757C0A9629C8B63 | accessdate = 2007-06-12 | date=April 1, 2004}}</ref><ref>{{cite web | last = Freeman | first = Mike | title =  Gateway Inc. to leave Poway | publisher = San Diego Union-Tribune | url = http://www.signonsandiego.com/news/business/20040330-2022-gateway.html | accessdate = 2007-06-12}}</ref><eod>