<sod>Fox Sports Networks senior vice president and general manager Jeff Genthner also cited that the re-branding of FSN South as Fox Sports South may have caused viewer confusion due to the similar names.<ref name="AJC=SportSouth">{{cite news|title=SportSouth becomes Fox Sports Southeast|url=http://radiotvtalk.blog.ajc.com/2015/08/24/sportssouth-becomes-fox-sports-southeast/|author=Rodney Ho|newspaper=[[Atlanta Journal-Constitution]]|publisher=[[Cox Enterprises]]|date=August 24, 2015|accessdate=August 25, 2015}}</ref> Consumer research conducted in the Charlotte, [[Memphis, Tennessee|Memphis]] and Atlanta markets found that viewers were confused about the autonomy of Fox Sports South and SportSouth, the latter network's relation to the Fox Sports regional networks, and perceived that Fox Sports South had better programming.<ref name="AJC=SportSouth"/> Network management reportedly had been considering a name change for the channel since 2012, including the use of a numerical brand for SportSouth (similar to that used by national sister networks [[Fox Sports 1]] and [[Fox Sports 2]]), and color-code branding (with the main network as "Fox Sports South Red" and the secondary network as "Fox Sports South Blue").<ref name="AJC=SportSouth"/><ref>{{cite web|title=Charlotte Hornets usher in new Fox Sports name|url=http://www.bizjournals.com/charlotte/blog/queen_city_agenda/2015/08/charlottehornets-usher-in-new-fox-sports-name.html|author=Erik Spanberg|newspaper=Charlotte Business Journal|publisher=[[American City Business Journals]]|date=August 24, 2015|accessdate=August 25, 2015}}</ref><eod>
<sod>Fox Sports Networks senior vice president and general manager Jeff Genthner felt that the re-branding of FSN South as Fox Sports South may have caused viewer confusion due to the similar names.<ref name="AJC=SportSouth">{{cite news|title=SportSouth becomes Fox Sports Southeast|url=http://radiotvtalk.blog.ajc.com/2015/08/24/sportssouth-becomes-fox-sports-southeast/|author=Rodney Ho|newspaper=[[Atlanta Journal-Constitution]]|publisher=[[Cox Enterprises]]|date=August 24, 2015|accessdate=August 25, 2015}}</ref> Consumer research conducted in the Charlotte, [[Memphis, Tennessee|Memphis]] and Atlanta markets found that viewers were confused about the autonomy of Fox Sports South and SportSouth, the latter network's relation to the Fox Sports regional networks, and perceived that Fox Sports South had better programming.<ref name="AJC=SportSouth"/> Network management reportedly had been considering a name change for the channel since 2012, including the use of a numerical brand for SportSouth (similar to that used by national sister networks [[Fox Sports 1]] and [[Fox Sports 2]]), and color-code branding (with the main network as "Fox Sports South Red" and the secondary network as "Fox Sports South Blue").<ref name="AJC=SportSouth"/><ref>{{cite web|title=Charlotte Hornets usher in new Fox Sports name|url=http://www.bizjournals.com/charlotte/blog/queen_city_agenda/2015/08/charlottehornets-usher-in-new-fox-sports-name.html|author=Erik Spanberg|newspaper=Charlotte Business Journal|publisher=[[American City Business Journals]]|date=August 24, 2015|accessdate=August 25, 2015}}</ref><eod>