<sod >The survey, carried out by the Reputation Institute, a research and advisory firm which provides "reputation management" services, saw 48,000 interviews carried out to measure the public's perception of 55 countries in the three areas.< eod>< sod > The survey, carried out by the research and advisory firm which provides "reputation management" services, measured the perceived trust, admiration, respect and esteem of 55 countries, based on the views of 27,000 people representing the G8 countries.< eod>