<sod >The last time the Nobel wasÂ award for pioneers in behavioural economics was in 2002, when it was wonÂ by Daniel Kahneman.< eod>< sod > The last time the economics Nobel, officially known was the Sveriges Riksbank Prize in memory of Alfred Nobel - was award for pioneers in behavioural economics was in 2002, when it was won by Daniel Kahneman, who has worked closely with Mr Thaler over the years.< eod>