<sod>In European markets, Toyota branded vehicles often achieve an price premium, but scope for this is not unlimited. Ford Europe's [[Ford Galaxy#Galaxy Mk3 (2006−present)|third generation Galaxy]], launched in 2006, was also aggressively priced, which offers one clue as to why [[Toyota]] ended Previa sales in Europe, where healthier margins are available on smaller slightly nimbler [[minivans]] and in the still hugely lucrative [[Sport utility vehicle|luxury four wheel drive]] segment.<eod>
<sod>In European markets, Toyota branded vehicles often achieve a price premium, but scope for this is not unlimited. Ford Europe's [[Ford Galaxy#Galaxy Mk3 (2006−present)|third generation Galaxy]], launched in 2006, was also aggressively priced, which offers one clue as to why [[Toyota]] ended Previa sales in Europe, where healthier margins are available on smaller slightly nimbler [[minivans]] and in the still hugely lucrative [[Sport utility vehicle|luxury four wheel drive]] segment.<eod>