<sod >The emergence of Black Friday and the impact of a mild autumn on clothing sales means shoppers are getting their hands on Christmas gifts sooner and for less money, according to advisory firm Deloitte, with discounts of as much as 78 per cent.< eod>< sod > The emergence of Black Friday and the impact of a mild autumn on clothing sales means shoppers are seeing discounts of as much as 78 per cent, according to advisory firm Deloitte.< eod>