['< sod > xiaomi has been unfavorably compared to the american corporation [ [ apple inc. ] ], as reviewers found some of xiaomi\'s phones and tablets to be similar in appearance and functioning to apple\'s, with comments like " china\'s notoriously lax enforcement of intellectual property laws allows the company to do so with impunity ". < ref name = amadeo > { { cite web | last1 = amadeo | first1 = ron | title = xiaomi mi4 review : china ’ s iphone killer is unoriginal but amazing | url = http : / / arstechnica. com / gadgets / 2014 / 08 / xiaomi - mi4 - review - chinas - iphone - killer - is - unoriginal - but - amazing / | website = ars technica | accessdate = 17 february 2015 } } < / ref > < ref > { { cite web | url = http : / / mashable. com / 2014 / 05 / 15 / xiaomi - mi - pad / | title = xiaomi\'s mi pad is almost a spitting image of the ipad | publisher = mashable. com | date = 2014 - 05 - 14 | accessdate = 2014 - 08 - 07 } } < / ref > in addition, the marketing strategy of xiaomi is at times described as riding on the back of the " cult of apple ". < ref name = " nyt " > { { cite news | url = http : / / www. nytimes. com / 2012 / 10 / 29 / technology / challenging - apple - by - imitation. html | title = challenging apple by imitation | publisher = new york times | date = 2012 - 10 - 29 | accessdate = 2013 - 08 - 15 | first = sue - lin | last = wong } } < / ref > it is reported that, after having read a book about [ [ steve jobs ] ] in college, < ref > { { cite web | url = http : / / efytimes. com / e1 / fullnews. asp? edid = 107847 | title = meet the\'steve jobs\'students of china | publisher = efytimes. com | date = 2013 - 06 - 05 | accessdate = 2013 - 09 - 22 } } < / ref > < ref > [ http : / / www. theregister. co. uk / 2013 / 09 / 06 / xiaomi _ plans _ global _ domination _ with _ fast _ smartphones _ and _ software / xiaomi plans global domination with fast smartphones and software ],\'\' the register\'\', september 6, 2013. < / ref > xiaomi\'s chairman and ceo, [ [ lei jun ] ], < ref > { { cite news | url = http : / / www. forbes. com / profile / lei - jun / | title = lei jun | publisher = forbes | date = 2012 - 04 - 18 | accessdate = 2013 - 08 - 24 } } < / ref > carefully cultivated a steve jobs image, < ref > { { cite web | last = tan | first = vanessa | url = http : / / www. techinasia. com / xiaomi - phone - paint - chipping / | title = xiaomi phones face serious quality questions | publisher = techinasia. com | date = 2011 - 09 - 21 | accessdate = 2013 - 08 - 31 } } < / ref > including jeans, dark shirts, < ref name = " nytimes1 " > [ http : / / www. nytimes. com / 2013 / 06 / 05 / business / global / in - china - an - empire - built - by - aping - apple. html " in china an empire built by aping apple " ],\'\' [ [ new york times ] ], june 5, 2013. < / ref > and jobs\'s announcement style at xiaomi\'s earlier product announcements. < ref name = " businessinsider1 " > { { cite web | author = steve kovach | url = http : / / www. businessinsider. com / xiaomi - 2013 - 8 | title = xiaomi | publisher = business insider | date = august 22, 2013 | accessdate = 2013 - 08 - 24 } } < / ref > given the above, he was categorized as a " counterfeit jobs. " < ref > { { cite web | last = fan | first = jiayang | url = http : / / www. newyorker. com / online / blogs / elements / 2013 / 09 / xiaomi - phones - apple - google - china - hugo - barra. html | title = xiaomi and hugo barra : a homegrown apple in china? | publisher = the new yorker | date = | accessdate = 2013 - 09 - 22 } } < / ref > < ref > { { cite web | author = 6 / 05 / 13 11 : 49am 6 / 05 / 13 11 : 49am | url = http : / / gizmodo. com / what - apple - should - steal - from - chinas - steve - jobs - 511409943 | title = what apple should steal from china\'s steve jobs | publisher = gizmodo. com | date = 2013 - 04 - 23 | accessdate = 2013 - 08 - 24 } } < / ref > however, it has been later revealed that the fashion style of lei jun was actually a result of his investments in the company vancl ( { { zh | c = [UNK] [UNK] | p = fan ke } } ) which forced him to wear its brand of clothing that happened to draw comparison to jobs. < ref > { { cite web | author = 3 / 17 / 16 05 : 19am | url = http : / / www. huxiu. com / article / 111729 / 1. html? f = member _ article | title = [UNK] jin [UNK] [UNK] [UNK] [UNK] ： " 我 人 生 [UNK] [UNK] [UNK] 的 事 [UNK] [UNK] [UNK] [UNK] [UNK] [UNK] ， [UNK] [UNK] [UNK] [UNK] [UNK] [UNK] [UNK] 的 [UNK] [UNK] " | publisher = huxiu. com | accessdate = 2016 - 03 - 17 } } < / ref > < ref > { { cite web | author = 3 / 17 / 16 05 : 19am | url = http : / / en. miui. com / forum. php? mod = viewthread & tid = 141754 & highlight = lei % 2bjun | title = [ lounge ] what lei jun will wear on the coming new product launch? | date = 2015 - 08 - 15 | publisher = en. miui. com | accessdate = 2016 - 03 - 17 } } < / ref > < eod > < sod > xiaomi has been unfavorably compared to the american corporation [ [ apple inc. ] ], as reviewers found some of xiaomi\'s phones and tablets to be similar in appearance and functioning to apple\'s, with comments like " china\'s notoriously lax enforcement of intellectual property laws allows the company to do so with impunity ", referring to the first generation mipad. < ref name = amadeo > { { cite web | last1 = amadeo | first1 = ron | title = xiaomi mi4 review : china ’ s iphone killer is unoriginal but amazing | url = http : / / arstechnica. com / gadgets / 2014 / 08 / xiaomi - mi4 - review - chinas - iphone - killer - is - unoriginal - but - amazing / | website = ars technica | accessdate = 17 february 2015 } } < / ref > < ref > { { cite web | url = http : / / mashable. com / 2014 / 05 / 15 / xiaomi - mi - pad / | title = xiaomi\'s mi pad is almost a spitting image of the ipad | publisher = mashable. com | date = 2014 - 05 - 14 | accessdate = 2014 - 08 - 07 } } < / ref > in addition, the marketing strategy of xiaomi is at times described as riding on the back of the " cult of apple ". < ref name = " nyt " > { { cite news | url = http : / / www. nytimes. com / 2012 / 10 / 29 / technology / challenging - apple - by - imitation. html | title = challenging apple by imitation | publisher = new york times | date = 2012 - 10 - 29 | accessdate = 2013 - 08 - 15 | first = sue - lin | last = wong } } < / ref > it is reported that, after having read a book about [ [ steve jobs ] ] in college, < ref > { { cite web | url = http : / / efytimes. com / e1 / fullnews. asp? edid = 107847 | title = meet the\'steve jobs\'of china | publisher = efytimes. com | date = 2013 - 06 - 05 | accessdate = 2013 - 09 - 22 } } < / ref > < ref > [ http : / / www. theregister. co. uk / 2013 / 09 / 06 / xiaomi _ plans _ global _ domination _ with _ fast _ smartphones _ and _ software / xiaomi plans global domination with fast smartphones and software ],\'\' the register\'\', september 6, 2013. < / ref > xiaomi\'s chairman and ceo, [ [ lei jun ] ], < ref > { { cite news | url = http : / / www. forbes. com / profile / lei - jun / | title = lei jun | publisher = forbes | date = 2012 - 04 - 18 | accessdate = 2013 - 08 - 24 } } < / ref > carefully cultivated a steve jobs image, < ref > { { cite web | last = tan | first = vanessa | url = http : / / www. techinasia. com / xiaomi - phone - paint - chipping / | title = xiaomi phones face serious quality questions | publisher = techinasia. com | date = 2011 - 09 - 21 | accessdate = 2013 - 08 - 31 } } < / ref > including jeans, dark shirts, < ref name = " nytimes1 " > [ http : / / www. nytimes. com / 2013 / 06 / 05 / business / global / in - china - an - empire - built - by - aping - apple. html " in china an empire built by aping apple " ],\'\' [ [ new york times ] ], june 5, 2013. < / ref > and jobs\'s announcement style at xiaomi\'s earlier product announcements. < ref name = " businessinsider1 " > { { cite web | author = steve kovach | url = http : / / www. businessinsider. com / xiaomi - 2013 - 8 | title = xiaomi | publisher = business insider | date = august 22, 2013 | accessdate = 2013 - 08 - 24 } } < / ref > given the above, he was categorized as a " counterfeit jobs. " < ref > { { cite web | last = fan | first = jiayang | url = http : / / www. newyorker. com / online / blogs / elements / 2013 / 09 / xiaomi - phones - apple - google - china - hugo - barra. html | title = xiaomi and hugo barra : a homegrown apple in china? | publisher = the new yorker | date = | accessdate = 2013 - 09 - 22 } } < / ref > < ref > { { cite web | author = 6 / 05 / 13 11 : 49am 6 / 05 / 13 11 : 49am | url = http : / / gizmodo. com / what - apple - should - steal - from - chinas - steve - jobs - 511409943 | title = what apple should steal from china\'s steve jobs | publisher = gizmodo. com | date = 2013 - 04 - 23 | accessdate = 2013 - 08 - 24 } } < / ref > however, it has been later revealed that the fashion style of lei jun was actually a result of his investments in the company vancl ( { { zh | c = [UNK] [UNK] | p = fan ke } } ) which forced him to wear its brand of clothing that happened to draw comparison to jobs. < ref > { { cite web | author = 3 / 17 / 16 05 : 19am | url = http : / / www. huxiu. com / article / 111729 / 1. html? f = member _ article | title = [UNK] jin [UNK] [UNK] [UNK] [UNK] ： " 我 人 生 [UNK] [UNK] [UNK] 的 事 [UNK] [UNK] [UNK] [UNK] [UNK] [UNK] ， [UNK] [UNK] [UNK] [UNK] [UNK] [UNK] [UNK] 的 [UNK] [UNK] " | publisher = huxiu. com | accessdate = 2016 - 03 - 17 } } < / ref > < ref > { { cite web | author = 3 / 17 / 16 05 : 19am | url = http : / / en. miui. com / forum. php? mod = viewthread & tid = 141754 & highlight = lei % 2bjun | title = [ lounge ] what lei jun will wear on the coming new product launch? | date = 2015 - 08 - 15 | publisher = en. miui. com | accessdate = 2016 - 03 - 17 } } < / ref > < eod >']