<sod>In March 1960, Hirsch was signed to a three-year contract as the general manager of the [[Los Angeles Rams]]; he replaced [[Pete Rozelle]] as the Rams' general manager after Rozelle was hired as NFL commissioner.<ref name=GM>{{cite news|title=Hirsch Named Ram General Manager|newspaper=Los Angeles Times|author=Mal Florence|date=March 23, 1960|page=IV1|url=https://www.newspapers.com/clip/7072019/hirsch_named_ram_general_manager/}}</ref> The Rams began the 1960s in the lower tier of the NFL, compiling a losing record each year from 1959 to 1965.<ref name=Rams>{{cite web|title=Cleveland/St. Louis/LA  Rams Franchise Encyclopedia|publisher=Sports Reference LLC|work=Pro-Football-Reference.com|accessdate=October 19, 2016|url=http://www.pro-football-reference.com/teams/ram/}}</ref> However, during Hirsch's tenure as general manger, the team acquired numerous talented players, including quarterback [[Roman Gabriel]] (first round pick in 1961), [[Deacon Jones]] (14th round pick in 1961), and [[Merlin Olsen]] (first round pick in 1962), and hired [[George Allen (American football coach)|George Allen]] as the head coach in 1966. The team improved to 11-1-2 in 1967 and 10-3-1 in 1968.<ref name=Rams/> Hirsch remained an executive with the Rams through the 1968 season.<eod>
<sod>In March 1960, Hirsch signed a three-year contract to serve as the general manager of the [[Los Angeles Rams]]; he replaced [[Pete Rozelle]] as the Rams' general manager after Rozelle was hired as NFL commissioner.<ref name=GM>{{cite news|title=Hirsch Named Ram General Manager|newspaper=Los Angeles Times|author=Mal Florence|date=March 23, 1960|page=IV1|url=https://www.newspapers.com/clip/7072019/hirsch_named_ram_general_manager/}}</ref> The Rams began the 1960s in the lower tier of the NFL, compiling a losing record each year from 1959 to 1965.<ref name=Rams>{{cite web|title=Cleveland/St. Louis/LA  Rams Franchise Encyclopedia|publisher=Sports Reference LLC|work=Pro-Football-Reference.com|accessdate=October 19, 2016|url=http://www.pro-football-reference.com/teams/ram/}}</ref> However, during Hirsch's tenure as general manger, the team acquired numerous talented players, including quarterback [[Roman Gabriel]] (first round pick in 1961), [[Deacon Jones]] (14th round pick in 1961), and [[Merlin Olsen]] (first round pick in 1962), and hired [[George Allen (American football coach)|George Allen]] as the head coach in 1966. The team improved to 11-1-2 in 1967 and 10-3-1 in 1968.<ref name=Rams/> Hirsch remained an executive with the Rams through the 1968 season.<eod>