<sod>Since adding new functionality, the app has seen great interest from brands and companies seeking to gain access to a mobile audience. Notably, the NBA,<ref>{{cite web|url=https://twitter.com/NBA/status/537328200549171200|title=NBA on Twitter|publisher=|accessdate=16 October 2016}}</ref> General Electric <ref>{{cite web|url=https://twitter.com/generalelectric/status/526826626353336320|title=General Electric on Twitter|publisher=|accessdate=16 October 2016}}</ref> and USA TODAY <ref>{{cite web|url=https://twitter.com/USATODAY/status/529072993839091712|title=USA TODAY on Twitter|publisher=|accessdate=16 October 2016}}</ref> have used the platform to engage with their users. Yo's open API <ref>{{cite web|url=http://docs.justyo.co|title=What is Yo? · Yo|publisher=|accessdate=16 October 2016}}</ref> has produced a range of services using the platform,<ref>{{cite web|url=http://www.yoindex.com|title=Yo - It's that simple|publisher=|accessdate=16 October 2016}}</ref> including a service that will send you a Yo with a link to delivery information when your package arrives<ref>{{cite web|url=http://yomypackage.com|title=YOMYPACKAGE|publisher=|accessdate=16 October 2016}}</ref> and an integration with Instagram that will Yo you a link every time your favorite Instagram user uploads an image.<ref>{{cite web|url=http://instayo.co|title=Search for your favourite Instagrammer and get Yo'd a link every time they post|publisher=|accessdate=16 October 2016}}</ref><eod>
<sod>Since adding new functionality, the app has seen great interest from brands and companies seeking to gain access to a mobile audience. Notably, the NBA,<ref>{{cite web|url=https://twitter.com/NBA/status/537328200549171200|title=NBA on Twitter|publisher=|accessdate=16 October 2016}}</ref> General Electric <ref>{{cite web|url=https://twitter.com/generalelectric/status/526826626353336320|title=General Electric on Twitter|publisher=|accessdate=16 October 2016}}</ref> and USA TODAY <ref>{{cite web|url=https://twitter.com/USATODAY/status/529072993839091712|title=USA TODAY on Twitter|publisher=|accessdate=16 October 2016}}</ref> have used the platform to engage with their users. Yo's open API <ref>{{cite web|url=http://docs.justyo.co|title=What is Yo? · Yo|publisher=|accessdate=16 October 2016}}</ref> has produced a range of services using the platform, including a service that will send you a Yo with a link to delivery information when your package arrives<ref>{{cite web|url=http://yomypackage.com|title=YOMYPACKAGE|publisher=|accessdate=16 October 2016}}</ref> and an integration with Instagram that will Yo you a link every time your favorite Instagram user uploads an image.<ref>{{cite web|url=http://instayo.co|title=Search for your favourite Instagrammer and get Yo'd a link every time they post|publisher=|accessdate=16 October 2016}}</ref><eod>