<sod>'''Virtue signalling''' is the expression or promotion of viewpoints that are especially valued within a social group, especially when this is done primarily to enhance the [[social standing]] of the speaker.<ref name="Awful">{{cite web|url=http://www.spectator.co.uk/2015/04/hating-the-daily-mail-is-a-substitute-for-doing-good/|title=The awful rise of 'virtue signalling'|publisher=[[The Spectator|Spectator]]|accessdate=2016-04-11}}</ref><ref name="Sell-By">{{cite web|url=http://www.theguardian.com/commentisfree/2016/jan/20/virtue-signalling-putdown-passed-sell-by-date|title= Virtue-signalling – the putdown that has passed its sell-by date |publisher=[[The Guardian]]|accessdate=2016-04-11}}</ref><ref name="Platitudes">{{cite web|url=https://www.bostonglobe.com/ideas/2015/12/24/virtue-signaling-and-other-inane-platitudes/YrJRcvxYMofMcCfgORUcFO/story.html|title= Virtue signaling and other inane platitudes|publisher=[[Boston Globe]]|accessdate=2016-04-11}}</ref> For example, expressing a hatred of the conservative newspaper ''[[Daily Mail]]'' might be an example of virtue signalling on the British left.<ref name="Awful"/> The term is chiefly used by commentators to criticize the platitudinous and empty or superficial support of [[socially progressive]] views on [[social media]],<ref name="Sell-By"/><ref name="Platitudes"/> but has also been used to describe analogous behaviour in other groups, such as pro-gun rights grandstanding among the American right,<ref name="Platitudes"/> and by [[signalling theory|signalling theorists]] to discuss conspicuous [[piety]] among the religious faithful as well as agnostics and atheists.<ref name="Religious">{{cite-book|chapter=Religious Culture and Cooperative Prediction under Risk: Perspectives from Social Neuroscience|first1=Joseph|last1=Bulbulia|first2=Uffe|last2=Schjoedt|title=Religion, Economy, and Cooperation|pages=37–39|year=2010|isbn=3110246333}}</ref><eod>
<sod>'''Virtue signalling''' is the expression or promotion of viewpoints that are especially valued within a social group, especially when this is done primarily to enhance the [[social standing]] of the speaker.<ref name="Awful">{{cite web|url=http://www.spectator.co.uk/2015/04/hating-the-daily-mail-is-a-substitute-for-doing-good/|title=The awful rise of 'virtue signalling'|publisher=[[The Spectator|Spectator]]|accessdate=2016-04-11}}</ref><ref name="Sell-By">{{cite web|url=http://www.theguardian.com/commentisfree/2016/jan/20/virtue-signalling-putdown-passed-sell-by-date|title= Virtue-signalling – the putdown that has passed its sell-by date |publisher=[[The Guardian]]|accessdate=2016-04-11}}</ref><ref name="Platitudes">{{cite web|url=https://www.bostonglobe.com/ideas/2015/12/24/virtue-signaling-and-other-inane-platitudes/YrJRcvxYMofMcCfgORUcFO/story.html|title= Virtue signaling and other inane platitudes|publisher=[[Boston Globe]]|accessdate=2016-04-11}}</ref> For example, expressing a hatred of the conservative newspaper ''[[Daily Mail]]'' might be an example of virtue signalling on the British left.<ref name="Awful"/> The term is chiefly used by commentators to criticize support of [[socially progressive]] views on [[social media]],<ref name="Sell-By"/><ref name="Platitudes"/> but has also been used to describe analogous behaviour in other groups, such as pro-gun rights support among the American right,<ref name="Platitudes"/> and by [[signalling theory|signalling theorists]] to discuss conspicuous [[piety]] among the religious faithful as well as agnostics and atheists.<ref name="Religious">{{cite-book|chapter=Religious Culture and Cooperative Prediction under Risk: Perspectives from Social Neuroscience|first1=Joseph|last1=Bulbulia|first2=Uffe|last2=Schjoedt|title=Religion, Economy, and Cooperation|pages=37–39|year=2010|isbn=3110246333}}</ref><eod>