<sod>From 2003 to 2005, Cheng was the Founding President of Singapore's modelling association,<ref name=asia1>[http://newpaper.asia1.com.sg/printfriendly/0,4139,89812,00.html Talent Scouts or Talent Touts - JUNE 13, 2005<!-- Bot generated title -->]</ref><ref>http://entertainment.xin.msn.com/en/radio/938live/calocalnews.aspx?cp-documentid=3955652</ref> which aimed to increase the pay and welfare of models in Singapore. The association successfully managed to increase model wages for shows by 60%, and for shoots by 33%.<ref name="asiaone.com">{{cite web|url=http://news.asiaone.com/print/News/Latest%2BNews/Singapore/Story/A1Story20130506-420591.html|title=Agencies which fixed prices had 'noble goals'|work=asiaone.com}}</ref> This was however later interpreted as price-fixing by the Competition Commission of Singapore(CCS), and 11 agencies, including the model agency which Cheng was a shareholder of, were fined. Cheng however in an interview with Singapore's The Straits Times newspaper, argued that even though in its decision, the Competition Commission of Singapore took higher prices as evidence that the association has had an (adverse) effect on the market, the association had 'noble goals', and "If wages of models have been left higher and they have benefited permanently, it's a good thing".<ref name="asiaone.com"/> In a reply to the same newspaper, the Competition Commission reiterated that regardless of the initial goals of increasing wages, the modelling agencies' price (wage) fixing still had an adverse effect on the market. Choosing to blog further in response, Cheng revealed that the 'adverse effect' that the Competition Commission claimed was in fact most greatly felt by the Government-linked media giants of SPH and Mediacorp for model shoots, and the Government-backed Singapore Fashion Week and Singapore Fashion Festival for fashion shows. Cheng wrote, "Therefore in summary, the biggest 'clients' that were 'adversely affected' by our 'price-fixing' (which increased the wages of poor young people), was not some poor man on the street, but government owned media monopolies and government agencies themselves." <ref>{{cite web|url=http://beyondtheemotive.blogspot.sg/2013/05/more-thoughts-on-model-pricewage-fixing.html|title=Beyond The Emotive|author=Calvin Cheng|work=beyondtheemotive.blogspot.sg}}</ref><eod>
<sod>In 2004 Cheng set up the Looque agency in Singapore.<ref name="Parl"/><ref>[http://www.looque.com.sg/about.php Looque "About us" page].  Page accessed March 18, 2016.,/ref><eod>