<sod>  | origyear = 1992}}</ref> proposed a simple design method for choosing the content of the Balanced Scorecard based on answers to four generic questions about the strategy to be pursued by the organization.  These four questions, one about finances, one about marketing, one about [[Business process|processes]], and one about [[organizational development]] evolved quickly into a standard set of "perspectives" ("Financial", "Customer", "Internal Business Processes", "Learning & Growth").   This soon developed into questions about the relationships between objectives in each perspective so that there is a strategic themes that crosses the perspectives [3]<eod>
<sod>  | origyear = 1992}}</ref> proposed a simple design method for choosing the content of the Balanced Scorecard based on answers to four generic questions about the strategy to be pursued by the organization.  These four questions, one about finances, one about marketing, one about [[Business process|processes]], and one about [[organizational development]] evolved quickly into a standard set of "perspectives" ("Financial", "Customer", "Internal Business Processes", "Learning & Growth").<eod>