Defining Ego Baits An ego bait plays to the selfimportance of the other side. 이것은 실제보다 훨씬 더 어둡게 들리지만, 실제로는 훨씬 더 치밀합니다. While the phrase ego bait itself is kind of unfortunate, in practice, all it is is saying nice things to other people to stroke their ego.