As outlined in the Roadmap of this initiative, the problem to be addressed is women's under-representation in employment, particularly due to the lack of equal sharing of caring and professional responsibilities by parents with children or those with dependent relatives.
Algatuse tegevuskavas on öeldud, et lahendamist vajav probleem on naiste alaesindatus tööhõives, seda tulenevalt eelkõige lapsevanemate ja hooldust vajavate sugulastega isikute hooldus- ja töökohustuste ebavõrdsest jagunemisest naiste ja meeste vahel.