The initiative aims to tackle women's underrepresentation on the labour market thanks to a better sharing of caring responsibilities between men and women, thereby reducing the risk that women are less able to progress in their careers and addressing stereotypes discouraging employers from hiring and/or promoting women.
Sillä vähennetään naisten riskiä uralla etenemisen vaikeutumisesta ja puututaan stereotypioihin, joiden vuoksi työnantajat eivät palkkaa ja/tai ylennä naisia.