The initiative aims to tackle women's underrepresentation on the labour market thanks to a better sharing of caring responsibilities between men and women, thereby reducing the risk that women are less able to progress in their careers and addressing stereotypes discouraging employers from hiring and/or promoting women.
Cilj je inicijative riješiti problem nedovoljne zastupljenosti žena na tržištu rada zahvaljujući boljoj podjeli odgovornosti za skrb između muškaraca i žena, čime će se smanjiti rizik da žene imaju manju mogućnost napretka u karijeri i ukloniti stereotipi zbog kojih poslodavci ne žele zapošljavati i/ili promaknuti žene.