ORGANIZATION OF COMMUNICATION PROJECTS OF REGIONAL MEDIAHOLDING FOR PARTNERS
The article discusses the peculiarities of marketing activities of media holding. Based on the specifics of the media organization in the market of advertisers / sponsors the activities of the regional media holding "Siberian Media Group" is considered. Special attention is paid to the description of teaser campaigns of outdoor advertising, planning of special events for advertisers, partners and souvenirs. Analysis of the material shows that in order to successfully exist on the market, the media holding takes the function of a communications agency, developing creative media projects.