"VACANCY: MANAGER TO LEAD WANTED"
The article contains the features and functional differences of the two key terms about character of manager in organization, “ Head ” and “ Leader ”. The topically meaning of their division, is one of the innovative personnel decisions of american managers, especially in corporations. The problem of understanding and sharing terms in russian management is proposed to solve by separating and distinguishing features of effective leadership. Recommendations are to focus on application specialists as “ leader ” or “ head-manager ”, depending on the needs of working team, and how exactly leader can improve the company’s organizational culture.