Creating a simulation model for researching the effectiveness of the implementation the tariff plan for a mobile operator
The paper discusses the problem of defining the structure of the tariff plan for a mobile operator. The main steps of creating a system for analyzing the economic effect of the implementation of the tariff plan are listed. The existing approaches of the segmentation subscribers of mobile operators are viewed. The advantages and disadvantages of each approach are determined. On the basis of one of the approaches are identified two segments: a segment of business users and a segment of individuals. The simulation model which is based on this approach is made. The model is implemented in the modeling system Stella. The model takes into account the possibility of transition of subscribers between two segments, the blocks for modeling services of mobile networks of different generations (from network generation 1G to network 4G) are defined in the model. A description of the model and recommendations for its use are listed.