Cancer Information Seeking Behaviors of Korean American XXXX : A Mixed-Methods Study Using Surveys and Focus Group Interviews.

@entity5 @entity1
UNASSIGNED: Despite the high risk of @entity5 to the population, Korean Americans are known to have lower knowledge about @entity5 related information and a lower level of adherence to @entity5 prevention guidelines. This indicates the necessity of @entity5 interventions targeting the Korean American population. To reach this population effectively, it is imperative to understand Korean Americans' @entity5 information seeking behaviors. This study (a) identified @entity5 information sources that are trusted and used by Korean American @entity1 and (b) examined how general media exposure and trust in @entity5 information sources are related to the use of these sources. It also (c) explored perceived usefulness and limitations of @entity5 information sources. A mixed methods study using seven focus group interviews with 34 Korean American @entity1 and surveys with 152 Korean American @entity1 was conducted in the Washington, DC, metropolitan area from 2011 to 2012. The results indicate that Korean American @entity1 viewed health care professionals as the most trusted @entity5 information source but used the Internet and Korean ethnic media more often for @entity5 information seeking because of language, cultural, and economic barriers. Korean American @entity1 were most likely to obtain @entity5 information from media they used frequently for general purposes. Correlations between usage frequency and trust in doctor/health providers and the Internet as @entity5 information sources were negligible. When seeking @entity5 information, important factors for Korean American @entity1 were accessibility, affordability, and language proficiency, cultural sensitivity, meeting immediate needs, understandability, convenience, and reliability of @entity5 information sources. Findings from this study support developing interventions using Korean language media, including print, television and the Internet for health promotion and @entity5 prevention targeting Korean American @entity1 .
