Since the novel coronavirus disease (COVID-19) first emerged in December 2019, there have been unprecedented efforts worldwide to contain and mitigate the rapid spread of the virus through evidence-based public health measures. As a component of pandemic response in the United States, efforts to develop, launch, and scale-up contact tracing initiatives are rapidly expanding, yet the presence of social work is noticeably absent. In this paper, we identify the specialized skill set necessary for high quality contact tracing in the COVID-19 era and explore its alignment with social work competencies and skills. Described are current examples of contact tracing efforts, and an argument for greater social work leadership, based on the profession's ethics, competencies and person-in-environment orientation is offered. In light of the dire need for widespread high-quality contact tracing, social work is well-positioned to participate in interprofessional efforts to design, oversee and manage highly effective front-line contact tracing efforts.