Chain celebrates century of promoting reading culture
Malaysia’s prominent bookstore chain Popular marked its 100-year anniversary with a nationwide celebration involving all its 78 bookstores.

The theme “A Century of Wisdom” was chosen to commemorate the occasion and reflect Popular’s commitment in cultivating a culture of wisdom among readers, based on a belief in the importance of books.

Its flagship store at IPC Shopping Centre in Mutiara Damansara, Selangor served as a launchpad for the celebrations.

Festivities kicked-off with cake-cutting led by Popular Malaysia general manager (business development) Siew Sheue Liang alongside general manager (operations) Edward Liang and other department heads.

Light refreshments and free popcorn were provided to customers who supported the bookstore throughout the years, while guests were treated to memorable activities.

This included a one-minute Grab-All-You-Can stationery shopping spree contest for 20 pre-selected Popular card members with memberships spanning a decade or more.

Winners received Popular vouchers worth RM200, RM100, and RM50 for the first, second, and third prizes, respectively, along with a full basket of items.

Additionally, five consolation winners took home 50% of the value of the items they grabbed.

Other activities were a Kokko & May children’s colouring competition alongside the appearance of brand mascots and a postcard colouring workshop.

Expert chefs Squall Chin and TK Dong were also present to demonstrate the making of delicious dishes and share tips and cooking techniques.

During the event, Popular Card members were treated to a one-day sale that offered a 25% storewide discount on books.

Those who spent RM100 or more were given a 20% discount on stationery, text and assessments and CD-rama products, while those who spent RM150 or more received a RM10 Popular promotion voucher.

Those who splashed out on products worth RM300 or more received RM20 in promotion vouchers and were able to redeem a limited-edition gadgets organiser pouch.

In conjunction with the anniversary, Popular will offer book lovers a slew of special offers at their Popular or Harris outlets for a limited time.

These include prices on 200 essential and other buys, 20% off all books and 15% off CD-rama products for members (until June 9), purchase-with-purchase deals, collect and redeem programmes and membership sign-up offers.

For more information and exciting deals, visit www.popular.com.my, follow its Facebook page or download the Popular MY App.
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Malaysia’s prominent bookstore chain Popular marked its 100-year anniversary with a nationwide celebration involving all its 78 bookstores.