Brand building crucial for SMEs to reach next level
IN the vibrant economic landscape of Malaysia, small and medium enterprises (SMEs) are vital to the nation’s growth, contributing almost 40% to the nation’s gross domestic product (GDP), and making up nearly 50% of total employment.

Yet, on the fringes of a recent ministerial dialogue with industry leaders, a crucial question was raised, about the disproportionate focus on risk mitigation and operational efficiency in support provided for the SME sector, rather than on more pivotal revenue enhancing strategies.
Corporate News,MalaysiaSMEs,BrandingMatters,GrowthStrategies,EconomicImpact,BrandBuilding,CustomerLoyalty,CompetitiveAdvantage,MarketShare
In the vibrant economic landscape of Malaysia, small and medium enterprises (SMEs) are vital to the nation’s growth, contributing almost 40% to the nation’s gross domestic product (GDP), and making up nearly 50% of total employment.