Tile firm unveils refreshed brand, new partnerships
AS A trailblazer transforming the Malaysian tile industry, Feruni Ceramiche Sdn Bhd launched its refreshed brand outlook during an event held at its headquarters in Petaling Jaya, Selangor.

As part of the rebranding initiative, Feruni unveiled new partnerships with designers and its latest and largest collection of 175 crafted tile designs under the Maxima series.

The company’s new vision is to be the world’s most disruptive tilemaker and designer that transforms living and working spaces, inspires customers, delivers joy to employees and enriches communities.

Feruni’s founder and chief executive officer Datuk CC Ngei said the brand’s new tagline, “Where every tile is a work of art”, will be the guiding principle of the company as it evolves its products and services to uphold and actualise its brand promise.

“Feruni’s journey has been guided by our determination to do things differently and bring about transformation in Malaysia’s tile industry.

“Our reputation as a pioneer has been built on our efforts to deliver a world-class customer experience, offer the world’s latest tile trends and introduce innovatively designed products that continue to fire the imagination of our customers, and reflect the meticulous craftsmanship seen in all our products,” he said.

“With the official rebranding of Feruni, we are strategically positioned to lead the industry through disruptive creativity, collaborations and competence.

“With a solid foundation and brand, we are now ready to spread our wings confidently as a company that is future-proof and future-ready.”

As part of its “The Art and The Artist” platform, in partnership with designers, Feruni teamed up with Valhalla Garage to create a unique mosaic art piece that involved suiting up a Porsche 911 with an armour of Dechirer XL tiles.

Dubbed “The Art 911”, the 90-day project executed by Studio Feruni and artist Huang Ean Hwa incorporated a constant and gradual spread of tiles while remaining aesthetically and mechanically true to the iconic automobile, making it a one-of-a-kind creation.

Another partnership and new product line revealed during the event was the Mandi Bunga Collection, released in collaboration with Nala Designs, one of Malaysia’s leading fashion houses, founded in 2009 by the “Queen of Patterns”, Lisette Scheers.

A well-known figure in the local art scene, Kuala Lumpur-based Dutch designer Scheers is committed to preserving Malaysian heritage by translating uniquely designed patterns and motifs into several ranges of fashion and home goods.

Working closely with Studio Feruni, the Mandi Bunga Collection featured a myriad of Malaysian fruit flower designs on large format tiles, reflecting Scheers’ belief that flowering trees have a special meaning in infusing beauty into the land.

The fruit flower motifs include designs such as dragonfruit, rambutan, durian, mangosteen, starfruit and custard apple, among many other floral elements.

“I’m absolutely delighted to celebrate our new collaboration with Feruni.

“Their disruptive spirit and innovative tile craftsmanship have allowed us to translate the artistic Mandi Bunga designs into stunning architectural elements that can transform living spaces,” said Scheers.

“I hope this collection inspires Malaysians to create rejuvenating, tranquil sanctuaries in their own spaces.

“I look forward to many more collaborations that allow Feruni and Nala Designs to converge art, beauty and inspiration to create designs that continue to wow customers.”

As part of its scale-up strategy, Feruni would further its ambition as a design studio alongside cross-boundary collaborations with local artists and designers from various industries.

The company aims to adopt a phased approach to new markets, starting with South-East Asia.

It has also laid out a blueprint for revamping its current retail footprint with the Feruni Retail Store 2.0 format, starting with its headquarters before expanding nationwide.
Feruni Ceramiche Sdn Bhd,Studio Feruni,Nala Designs,Valhalla Garage,Datuk CC Ngei,Lisette Scheers,Huang Ean Hwa,The Art 911,Mandi Bunga Collection
AS A trailblazer transforming the Malaysian tile industry, Feruni Ceramiche Sdn Bhd launched its refreshed brand outlook during an event held at its headquarters in Petaling Jaya, Selangor.