New appointments set to guide Invictus Blue’s integrated proposition
PETALING JAYA: Invictus Blue, which is Asia’s first media agency, has appointed Tan Sri Norza Zakaria as its chairman of its advisory board to guide the agency through to its next phase of growth.

The interim advisory board is led by Datuk Shafri Mohamad, who has won awards from the New York Film Festival, Clio, Cannes, and was Golden Kancil Best of the Best Grand Prix winner.

Also on the board is Khoo Kar Khoon, an advisor to Ekuiti Nasional Bhd (Equinas) and was the former chief marketing officer with Nestle Malaysia.

“The advisory board has been put together in order to strengthen Invictus Blues integrated proposition,” it said.

Keith Miranda assumed the role of president of Invictus Blue Group after the passing of his father Gerald Miranda, who was the founder of the company, over a month ago.

The Harvard-educated chartered accountant is approaching his new role with drive and clarity.

On where the industry is at the moment, Keith said, “It’s not lost on me that the velocity of change in the media industry is increasing. At the core, the paradigm of the ‘customer to brand’ relationship is not only changing but is being redefined.

“The motivators of human behaviour, let alone customer behaviour, have evolved and are driven largely by the Internet of Things (IOT). Given this, it is up to us as media specialists to truly own the ‘alpha or value-add’ for our clients in an ever evolving context.”

On what he thought was unique about Invictus Blue, he said, “The fact that Invictus Blue is truly a Malaysian brand, with unique local shareholding, leadership, staff, insights, and strategy but with a global reach. Something my late father was very proud of.

“Invictus’ strategic relationship with Vivendi and the Havas Groupe Family has been great.

“Their take on culture is game changing for this industry and we remain optimistic and excited in bringing this exciting element to clients.”
Advertising & Media,Invictus Blue
PETALING JAYA: Invictus Blue, which is Asia’s first media agency, has appointed Tan Sri Norza Zakaria as its chairman of its advisory board to guide the agency through to its next phase of growth.