Developer shines spotlight on urban biodiversity for festive campaign
An artist’s impression of Sime Darby Property’s Triara Residences in Ara Damansara.

AS part of its long-term commitment to sustainability, a property developer is building biodiversity into the urban landscape, prioritising green spaces within its developments and contributing to conservation efforts.

To this end, Sime Darby Property Bhd is placing sustainability at the core of its Hari Raya celebrations this year, with a focus on fostering more sustainable and environmentally-friendly communities and rebuilding townships’ relationship with nature.

The company has released a Hari Raya brand film, casting a spotlight on its urban biodiversity efforts and portraying it as a crucial component in shaping future celebrations and the next generation.

Anchored in a “Homecoming” theme, the short film draws connections between human and animal migrations during festive periods, shedding light on their mutual need for refuge and safety at a common destination.

Through this narrative lens, audiences can gain insight into the importance of sustainable living and the significance of fostering an environment where both humans and wildlife can coexist harmoniously.

Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei said the company placed great importance on the harmonious coexistence of people and nature in cities, and that urban areas such as townships have an important role to play in supporting biodiversity.

“With this campaign, we aim to raise awareness of the need to conserve urban biodiversity and constantly explore new approaches to sustainable development.

“As a force for good, we look forward to building greener and more liveable townships where our communities and nature can thrive alongside each other,” said Lai.

Aligning with the company’s larger sustainability framework to foster resilient communities, the company activated its Jom Raya campaign with the Go Green – Let’s Celebrate Raya Sustainably initiative for its largest ever fabric collection drive.

An artist’s impression of Ilham Residence 3 in the City of Elmina.

This campaign has successfully garnered close to 7,000kg of fabric last month.

As part of its sustainability vision, Sime Darby Property has set a target to collect 72 tonnes of recyclable materials by year-end.

The initiative kicked off with fabric collection drives organised across several of the company’s townships such as Putra Heights, Serenia City and KL East, with the support of Kloth Circularity (formerly known as Kloth Cares).

Furthermore, Jom Raya entailed various community- building activities including Jom Masak and Distribute Bubur Lambuk, Jom Sahur Together and Jom Shopping Raya Bazaar at selected townships.

True to its purpose to be a value multiplier for people, businesses and economies, Sime Darby Property is offering deals and packages for eager homebuyers on the lookout for quality properties at the right pricing and right locations.

From now until May 10, customers are entitled to low interest rates starting from 3.7% and rewards worth up to RM140,000 when they purchase properties within the company’s diverse townships.

Additionally, the company will bear legal fees and stamp duty for loans during the campaign period.

“We make an effort to go above and beyond what is required to improve the customer experience, foster resilient communities and take them on a positive and fulfilling journey.

“Through the Jom Raya campaign, we are alleviating buyers’ concerns and instilling confidence, on top of facilitating hassle-free ownership experiences,” added Lai.

Sime Darby Property will also be hosting a slew of open houses at its sales galleries, where visitors can look forward to experiencing sustainable celebrations in the spirit of togetherness.

For details, visit www.simedarbyproperty.com/jomraya.
Sime Darby Property,Jom Raya urban biodiversity
AS part of its long-term commitment to sustainability, a property developer is building biodiversity into the urban landscape, prioritising green spaces within its developments and contributing to conservation efforts.