Online journalism enables highly accelerated news reporting and delivery, which sometimes is at tension with standards of objectivity. Some have proposed a certification system where web-based news would be granted a .news top-level domain.

Tim Berners-Lee, credited with the creation of the World Wide Web, has stated that he is worried that the Web is being used to spread misinformation:
"On the web the thinking of cults can spread very rapidly and suddenly a cult which was 12 people who had some deep personal issues suddenly find a formula which is very believable. A sort of conspiracy theory of sorts and which you can imagine spreading to thousands of people and being deeply damaging."

Objectivity in on-line journalism can suffer as a direct result of these 'cults of thinking'. Berners-Lee refers to the false rumours of the harmful effects of the MMR vaccine which spread across the Web in the United Kingdom, which led to many children remaining unvaccinated.

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Online journalism ऑनलाईन पत्रकारिता